With the launch of Playing For Change Day, HiDef is helping to change the way musicians and fans can interact to raise awareness and funds for a Great Cause.
When Playing For Change Foundation contacted HiDef in early summer about creating an “app” for their inaugural global event, we were excited and honored to start work at the ground level. The concept builds on the intrinsic drive of musicians to play and share music, coupled with a creative use of Facebook and Google Maps to create a global crowd of supporters.
To understand the site, first you must understand the Playing For Change Foundation’s mission and drive behind the event. After the Playing For Change Band recorded musicians around the world, the Foundation was started to open schools and promote music education around the world. Today they have over 600 students and an even stronger need to get their message out.
Enter Playing For Change Day, and HiDef. The concept of PFC Day is to create a single-day fundraising event that allows musicians and fans to contribute to Playing For Change’s causes. Musicians can contribute by creating event pages and collecting donations for PFC during their events. Fans can show their support simply by enjoying the music and making an optional donation.
The big win is that we’re distributing the burden of fundraising for these schools to a global network–truly crowdsourcing work toward the mission.
I’m quite proud of the HiDef team working through difficult timelines and concepts these past two months. This year’s event faced the creative challenge of including John Lennon’s image and requiring Yoko Ono’s approval. We’re honored to work with such creative minds and proud to see the idea go from concept to fundraising platform and Facebook app in less than 8 weeks.